400 Scale Tale
Models Coming to Life
Photography • Video • Content Creation
"Models coming to life is a snapshot away."
400 Scale Tale is a professional photography and media studio based in Seattle, WA — co-founded by Jack Abariles and Donovan Deming. We specialize in turning the subjects you care about into stunning visual content, from our signature scale model photography to product photography, business headshots, and editorial work.
Whether you're a builder showcasing your latest model, a brand launching a product line, or a professional ready to put their best face forward — we bring the same cinematic eye, obsessive attention to detail, and genuine care to every single shoot.
Our mission is to create imagery that does justice to the craftsmanship, character, and story behind every subject we shoot — from the rivets on a 1:400 airliner to the face of a professional ready to make their mark.
Select a service to see how we work.
Precision builds shot like the real thing
Polished headshots for professionals, teams, and brands
Commercial photography for brands and restaurants
Streets, cities, and the human stories in between
Styled portraits and campaign visuals that tell your brand's story
📷 Headshot sessions now available — contact us to book.
From scale model photography to business headshots and brand campaigns — 400 Scale Tale brings the same obsessive attention to detail to every discipline we shoot.
The service that started it all. We built our entire visual language around the precision of scale modeling — and nobody does it better. Membership plans are available exclusively for this service.
★ Membership & Founding 5 discounts apply to this service onlyProfessional multi-angle photography of your scale model. Every rivet, panel line, and weathering detail — captured beautifully.
Cinematic videos, social media reels, and time-lapse content that showcases your build in motion across every platform.
The complete 400 Scale Tale experience — photography, video, and a full content suite for social media and the web.
No membership required · On-location shoots add a flat $75 travel & setup fee
First impressions are everything. Professional headshots for LinkedIn, company websites, press kits, and speaker profiles — polished and delivered fast.
Clean, compelling images that sell. Whether you're on Shopify, Amazon, or pitching to retailers — we make your product the hero of every frame.
Story-driven photography for magazines, brand campaigns, and content marketing. Cinematic, intentional, and built around a narrative. Every project is scoped and quoted individually.
"I worked with Jack and Donovan and loved the quality of the photos as well as the design set up. They really know how to capture the best quality."
"Jack is an amazing photographer. He knows how to capture the moment. He does beautiful work!"
Your review helps other builders find us and means the world to a growing small business.
400 Scale Tale is built by two people who believe great craftsmanship deserves great presentation — one behind the camera, one behind the business.
Chief Executive Officer & Lead Photographer
Jack Abariles is the Co-Founder and CEO of 400 Scale Tale — the eye behind every shot and the craftsman behind every edit. A versatile photographer with a cinematic sensibility, Jack has built a reputation for imagery that doesn't just document a subject — it tells its story. From the panel lines of a 1:400 scale airliner to a product launch ready for prime time to a professional's headshot that actually looks like them at their best, Jack brings the same precision, patience, and creative vision to every session.
Scale model photography is where 400 Scale Tale started, and it's still the service closest to his heart. But his range extends to product photography, business headshots, and editorial work — giving clients across every discipline the same standard the brand was built on.
Chief Operating Officer & Head of Strategy
Donovan Deming is the Co-Founder and COO of 400 Scale Tale — the original vision behind the brand and the engine that keeps it running. Before there was a logo, a website, or a single booking, there was Donovan's drive to build something: a photography company that delivers professional-grade imagery with genuine care for every client it serves — regardless of what they're shooting.
As COO, Donovan oversees everything that happens off the lens — brand strategy, client relationships, web development, and day-to-day operations. As 400 Scale Tale has grown from a scale model studio into a full-service photography business, her role has grown with it. The brand you see — and the experience you'll have working with us — is Donovan's.
Follow our work, reach out for a quote, or just say hello. We'd love to see what you're building.
Whether you have a finished build you want documented, or you're planning a project from the ground up — we're here to make it look incredible.
We typically respond within 24–48 hours. All projects are custom quoted based on your build, service type, and delivery needs.
400 Scale Tale
Tell us about your project and we'll be in touch within 24–48 hours.
Thank you for reaching out to 400 Scale Tale. Jack will personally review your request and be in touch within 24–48 hours.